Why ‘90s Restaurant Chains Are Making a Comeback in 2025

For this story, I field produced a feature on the unexpected comeback of ‘90s-era restaurant chains like Chili’s and Rainforest Cafe—revived by a wave of nostalgia and social media buzz. With less than 24 hours’ notice, I secured multiple locations for onsite filming, successfully pitched the story to restaurants, and coordinated live interviews and shots that captured the cultural moment. The result: a vibrant look at how these iconic brands are resonating with a whole new generation.